Starting successful ecommerce stores in today’s day and age seems nothing less than a dream because of the added competition and constantly changing customer behavior. According to recent statistics around 95% of ecommerce businesses fail. This happens because most online stores don’t have a game plan or the resources to implement it to perfection.

There are many things that you might be doing wrong and the best way to start with your ecommerce business is through a robust and effective strategy. You can start with an ecommerce platform that allows you to implement critical strategies and provide suggestions for improvement. Most ecommerce businesses start with new and effective strategies but they don’t have the budget or the resources to implement them the correct way. This is where startups struggle.

In this article we will discuss some of the major reasons why 95% of ecommerce businesses fail and how can these mistakes be avoided. If you are looking for a way to ensure your ecommerce business’s success, it would be wise to understand all the common mistakes that result in ecommerce business failure for most businesses.

Reasons Why 95% of Ecommerce Stores Fail?

95% of ecommerce stores fail because they don’t have skilled labor, resources, and the budget for implementing ecommerce techniques. Most startups have a limited budget in their initial phases. Thus have trouble surviving in the ecommerce world where the competition is increasing at an exponential rate. Some of the reasons why a majority of ecommerce stores fail are listed as follows.

Lacking in Product Strategy:

One of the major causes of new ecommerce stores getting crushed in the marketplace is due to lack of a product strategy. Every product that you are selling on your website needs to be handled with its respective ideas. No matter if you are selling electronics, clothing, shoes, or anything else, you need to follow a different strategy for each product we offer.

If you are selling several things at the same time, you can’t expect to be on top of all niches. You would require top-of-the-line products from every line to ensure that you come up on top. There are different types of products that serve multiple purposes that need to be marketed according to their respective niches.

Weak Content:

One of the major reasons that your business strives to survive is due to quality content. It doesn’t matter if you are offering top-notch products at competitive prices because it doesn’t mean that you will get more sales. The most crucial part of ecommerce that defines your success is the content you use. When users enter your website, they instantly decide whether they would proceed with the sale or not.

This is where your content comes in, as the content should be informative and appealing enough to attract potential customers and convert viewers into customers. It is important to show people that you are providing something more or different from others. The quality of content decides if your ecommerce stpres can succeed.

You need high-quality visuals, informative text, and close attention to detail if you want to add some value in creating good content for your ecommerce business. The best way to tackle this issue is by using an ecommerce platform that offers complete control over customization, such as eCommerceMD.

Weak SEO strategy:

Most e-commerce stores go with paid marketing and other ways but one of the best ways to get your website on to top organic searches is by Search Engine Optimization (SEO). Your organic searches are one of the most important weapons in your arsenal that allows you to get more sales. Thus the chances of success exponentially increase.

Most ecommerce businesses make the common mistake of ignoring what customers want to hear and what they say. You need to use quality descriptions because poorly written content would only drive away customers. There are several ways that your ecommerce business can be hindered, such common mistakes include wrong URLs, use of wrong keywords, using duplicate tags, and more.

Complicated Checkout:

By making your checkout process complicated you are doing nothing but restricting your customers from completing the purchase. The more steps you include in the checkout process, more and more people will get tired of it and leave your ecommerce website. The only solution is to make your purchasing pattern easier and more efficient. So that your customers can purchase with ease.

There are many ways to make such a complicated task simple, as you can enable easy sign up from other accounts, decrease checkout steps, and ask for the payment option in the ending step. This way you can minimize the chances of cart abandonment and improve your chances of getting a successful ecommerce business.

Poor Customer Service:

The reason behind a successful ecommerce success is the customer service a business could offer. One of the most common mistakes that 95% of ecommerce businesses make is proceeding with a poor customer service center. When it comes to ecommerce, the need for robust customer support is crucial, as people will leave instantly if no assistance is provided.

You need to add some empathy and assist potential customers to your website. This is a great way to not only get more conversions but also to get loyal customers for your website. Fully functioning customer support increases the credibility and reliability of your business significantly.

Conclusive Thoughts:

The digital world of ecommerce has become more competitive than ever before and this is the main reason why 95% of ecommerce businesses fail. If you wish to be amongst the successful 5%, the above-mentioned mistakes need to be avoided. Nonetheless, if you are looking for a reliable ecommerce platform that allows you complete control over customization and added marketing features, eCommerceMD is the right place for you.