There is no secret in this – selling to B2B customers is hard. At times it can almost feel impossible. But selling was never easy. The days where the sales person was in charge of buying the products are long gone. Today’s buyers prefer to conduct their own research and choose what to buy, instead of going through the influence of a vendor. Research shows that only 29% of the buyers want to talk to a sales person and learn more about the product before buying it. While a whopping 71% of the buyers have made their [...]

Walmart, Target, and Kroger are dealing with two bills in Congress for lower credit card fees. These retailers made an effort in lowering the swipe fee for credit cards. As this swipe fee is very high in the USA. "Swipe fees for credit cards are much higher in the USA than any country in the world - almost seven times higher than in Europe as this increases inflation", says a business union to lawmakers last week. Nowadays everyone prefers using credit cards as it is more convenient to use than cash. Retailers who accept credit card payments have to [...]